Who is Coreo?


The family values have stuck

Coreo is a family business founded by two sisters. The team has grown into a posse of fiercely intelligent, capable, and diverse leaders. Raised with trust, kindness, honesty, listening, and knowing that actions speak louder than words, these values have stood the test of time and transition:

  • Be kind. Always
  • Honesty is the best policy
  • People invest in people
  • Listen first and speak last
  • Words produce CO2 whereas actions can decrease it
  • Work for the fun of it
  • Having the gumption to fail, learn and fly.

Meet the Coreo team

As a team we are circular economy strategic advisors, project partners and all round doers. We bring passion, a depth of unique experience and a good dose of cognitive diversity to the table.

Attitude of gratitude

We would like to express our deepest gratitude to all of those who have helped build Coreo. To those that lent us their time and passion, commiserated with us through the trials, celebrated with us during the triumphs, provided much-needed support and mentoring, and most importantly reminded us when we were wavering that we were enough and to always stay true to ourselves. Thank you.

Our history

What started it all: The Circular Experiment

We love a good story, so like all stories, let us start at the start.

In early 2017 our founders were having a conversation about the state of the world and the pickle they saw the world heading towards. Ashleigh had spent the previous five years working on some of the world’s most intractable environmental issues; from the rising burden of E-waste, to deforestation in Indonesia. Ashleigh shared with Jaine that throughout all of her professional experiences she only ever felt like she was putting bandaids on the symptoms of the problem and not tackling the problem itself.

It would take the indomitable solo sailor, Dame Ellen MacArthur, to evoke a clear understanding in Ashleigh that the problem was our linear ‘take, make waste’ economy.

Ashleigh then dived into a monologue about how she believed the antidote to this flawed economic model could be found in the circular economy.

However, it was at this point in the conversation that Jaine interrupted Ashleigh’s reverie and asked her quite bluntly what she was going to do about it. You see, our founders are both believers of the philosophy that when you know better you do better, so to Jaine it made perfect sense to challenge her little sister.

Several reports had been released in early 2017 articulating the benefits of transitioning towards the circular economy including the South Australian Government’s report, Creating Value, which highlighted the significant reduction in carbon emissions and the potential job creation opportunities.

The problem was though, no matter where our founders looked in Australia there was no tangible demonstration of how to take the circular economy out of theory and put it into practice.

So, on that day in March 2017, Ashleigh and Jaine decided they would work to answer the question: ‘What does the circular economy look like in practice?’

The Circular Experiment was born.

For six months Jaine and Ashleigh worked with 45 small businesses on one city street to implement a range of different circular economy concepts – things that were tangible to the businesses at the beginning, like energy, water and waste, and gradually as they built trust and rapport with the street they started working with them on things that were a little more intangible like logistics networks and asset sharing.

Fundamentally, The Circular Experiment was a success and as such it is no longer an experiment.

It’s Coreo.

Abstract art

Reach out and see how we can work together.

We’re Australian, but with a global vision and influence.

We acknowledge the first and continuing custodians of the countries and the grounds upon which we all collectively work, create, live and dream. We recognise the unique and enduring relationship that exists between Indigenous Peoples and their traditional territories the world over. We welcome their deep knowledge and participation in the circular economy.

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© Coreo 2021