Who is Coreo?
The family values have stuck
Coreo is a family business, founded by two sisters and now grown into a team of fiercely intelligent, capable, and diverse leaders. Raised with trust, kindness, honesty, listening, and knowing that actions speak louder than words, these values have stood the test of time and transition:
- Be kind. Always
- Honesty is the best policy
- People invest in people
- Listen first and speak last
- Words produce CO2 whereas actions can decrease it
- Work for the fun of it
- Having the gumption to fail, learn and fly
Meet the Coreo team
As a team we are circular economy strategic advisors, project partners and all round doers. We bring passion, a depth of unique experience and a good dose of cognitive diversity to the table.
As the CEO of Coreo, Ashleigh is on a mission to catalyse the global transition to a circular economy by empowering organisations to make systemic change. She has an unwavering commitment to be of service to the creation of an economy that respects and values people and nature.
In recognition of her strategic foresight and experience in the private and public sectors Ashleigh has been awarded the Lord Mayor of Brisbane’s 2020 Young Business Person of the Year Award; is a Prime Minister’s Scholar; an Australian ASEAN Emerging Leader; was an invitee to the 73rd United Nations General Assembly; and is an Ellen MacArthur Foundation ‘From Linear to Circular’ expert mentor, a role granted to only a handful of people worldwide.
For her work pioneering business involvement in the circular economy, Ashleigh has presented to two Australian Prime Ministers, travelled with the Federal Minister for Trade, Tourism and Investment to Japan on a Future Leaders, Future Cities Business Mission and represented Australia as a panellist and speaker at the World Circular Economy Forum alongside the former European Commissioner for the environment.
Ashleigh is outspoken on the need for Australia to build a more competitive economic model and actively innovates new sustainable business models. She is an Associate Professor of Griffith University, holds a Bachelor of Environmental Health Science with Faculty Commendation for academic excellence, 1st Class Honours in Environmental Management, and the highest honour a university can bestow – the University Medal.
As COO of Coreo, Jaine’s expertise lies in her capacity to take her clients on a circular exploration that is compelling, inclusive, and tangible. Underpinning engaging storytelling with deep operational expertise, Jaine’s work has been recognised and celebrated, notably having been invited to share her views at the 2019 United Nations General Assembly.
In recognition of her unique and specialised experience actioning circular economies globally, Jaine has been appointed as an Associate Professor at Griffith University; A Technical Editor of Wiley’s publication ‘Circular Economy for Dummies’; Listed as number four in the world of CSR Influence Leaders 2020; and invited to serve on the Property Council of Australia’s Circular Economy Committee.
At her core, Jaine has retained her childlike enthusiasm and wonderment of the world. She loves people and loves being a part of creating something big that actually bloody matters.
This passion enables her to mobilise communities and corporations to change behaviours with greater commitment, influence a broader cross section of stakeholders, and scale change faster to transition to a thriving future.
Marjon applies her passion for the circular economy to her more than 22 years’ experience in international business. Marjon was recently appointed the first female Dutch Honorary Consul in Australia, representing the Kingdom of the Netherlands in Queensland. She lived for many years in Asia and Europe, working for large multinational organisations where she managed large scale projects, bridging the gap between strategic plans and effective implementation.
In 2019, Marjon was the project manager for Australia’s first Circular Economy Lab and is a current member of the Standards Australia Circular Economy Committee. Marjon’s key strengths are C-level stakeholder management, leading teams, communicating common goals and ensuring on time and within budget delivery. Some would say that having the directness cherished in the Dutch is quite an advantage, but we see the flipside of Marjon, whereby it is not unusual for her to burst into song!
Marjon has a Masters Degree in Economics and Business Administration and holds a Diploma (with distinction) in Company Direction from the UK Institute of Directors.
Laura has an insatiable curiosity for what makes people tick. Having always been intrigued by social behaviour, Laura decided to pursue a career in marketing. Her ability to act as the bridge between organisations and clients comes from a natural flair for curating connections.
Throughout her career so far, Laura has had the opportunity to work with a diverse array of businesses in France, New Zealand and Australia. This has given her the ability to adapt to new markets with agility.
Laura’s interest in the circular economy was piqued when she heard the Coreo founders speak at an event in 2020. She connected her understanding of what makes people tick, to the ticking time bomb of the linear economy and pitched her marketing ideas to Ash and Jaine. Laura is now a strong part of the team pulling together the threads of production and promotion behind the scenes… for now!
Lindar Butler is extremely confident when it comes to coordinating the many moving parts of Coreo. However she is forgivably shy when it comes to promoting herself on a website – but we’re doing it anyway because she deserves the credit.
Lindar has decades worth of expertise driving strategic programs, projects and events. She is a true enabler, managing logistics and communications seamlessly to ensure the leadership team thrives in an environment of high performance and quality outcomes.
Lindar is a stakeholder negotiator extraordinaire focused intently on mutually beneficial value creation. She is ethically driven and a most trusted advisor, adept at navigating highly complex political landscapes, while flawlessly building rapport.
Cameron comes from a wonderfully diversified background having traversed the different fields of asset management, communications, clean energy investment and energy consulting. Her rich academic, volunteer and professional experiences are truly global and have instilled in Cameron a keen eye for connecting disparate dots, solving beyond the immediate problem, and advancing decarbonisation solutions in the corporate and community sectors.
Cameron speaks five languages fluently and loves to use these to connect with global thought leadership, as well as with people from all walks of life when (COVID-permitted) travelling the world. She loves a good hike, a good laugh and a good pale ale; the perfect person to lead a team on a new change journey. Cameron is committed to pushing systems towards shared value outcomes that prioritise people and planet as well as profit.
Cameron is currently completing a Masters Degree in Environmental Studies and has a Bachelors Degree in International Relations.
Attitude of gratitude
We would like to express our deepest gratitude to all of those who have helped build Coreo. To those that lent us their time and passion, commiserated with us through the trials, celebrated with us during the triumphs, provided much-needed support and mentoring, and most importantly reminded us when we were wavering that we were enough and to always stay true to ourselves. Thank you.
A special thanks to a phenomenal woman, dear friend, incredible designer, conservationist, and all-around good egg. Cat, you have been with us from the start and we don’t have enough witty words to express how deeply we value you.
Nikki, Nic, Nicole, Nik. Thank you for bringing our words to life in a way that resonates, educates and inspires. It is truly a magical experience working with you.
What started it all: The Circular Experiment
We love a good story, so like all stories, let us start at the start.
In early 2017 our founders were having a conversation about the state of the world and the pickle they saw the world heading towards. Ashleigh had spent the previous five years working on some of the world’s most intractable environmental issues; from the rising burden of E-waste, to deforestation in Indonesia. Ashleigh shared with Jaine that throughout all of her professional experiences she only ever felt like she was putting bandaids on the symptoms of the problem and not tackling the problem itself.
It would take the indomitable solo sailor, Dame Ellen MacArthur, to evoke a clear understanding in Ashleigh that the problem was our linear ‘take, make waste’ economy.
Ashleigh then dived into a monologue about how she believed the antidote to this flawed economic model could be found in the circular economy.
However, it was at this point in the conversation that Jaine interrupted Ashleigh’s reverie and asked her quite bluntly what she was going to do about it. You see, our founders are both believers of the philosophy that when you know better you do better, so to Jaine it made perfect sense to challenge her little sister.
Several reports had been released in early 2017 articulating the benefits of transitioning towards the circular economy including the South Australian Government’s report, Creating Value, which highlighted the significant reduction in carbon emissions and the potential job creation opportunities.
The problem was though, no matter where our founders looked in Australia there was no tangible demonstration of how to take the circular economy out of theory and put it into practice.
So, on that day in March 2017, Ashleigh and Jaine decided they would work to answer the question: ‘What does the circular economy look like in practice?’
The Circular Experiment was born.
For six months Jaine and Ashleigh worked with 45 small businesses on one city street to implement a range of different circular economy concepts – things that were tangible to the businesses at the beginning, like energy, water and waste, and gradually as they built trust and rapport with the street they started working with them on things that were a little more intangible like logistics networks and asset sharing.
Fundamentally, The Circular Experiment was a success and as such it is no longer an experiment.